In-cab Experience Console for the Ride Sharing Economy

Published by Daniel Roney

Valued at $5B Ola Cabs is India’s answer to America’s Uber.  With a $500M capital raising in late 2015 they have the financial means to innovate and grow their booming home market.

As India’s ride sharing leader, they have just launched a connected car platform that has taken the industry by storm. Branded ‘Ola Play’ the system includes a range of infotainment options and improved driver support. Users simply download the Ola App and sync with the Ola Play in-cab system. Once connected they can control the radio, play their own content and surf the internet. New features will even include controls for both the AC and the fan.

Playing at their strength Ola focused on software integration, entrusting DETEKT with the design of a hardware vendor architecture. The solution we created supports the demands of a nation-wide roll out in India, providing a product that fits in any car, without compromise on resolution and speed.

We at DETEKT thoroughly enjoyed working with Ola giving us a platform to deliver to the highest level.

For more about Ola Cab’s latest innovation go to https://www.olacabs.com/play.

We have big ambitions for Ola Play. By 2017 end, we want over 50% of the rides on Ola to be enabled with Prime Play.

Ankit Jain, Head of Ola Play