Yatooq Founder – EY Entrepreneur of the Year

Seeing clients achieve success and recognition is something that motivates and drives the team at DETEKT. Lateefa Alwaalan, the founder of Yatooq Coffee, has been awarded the Ernst & Young Entrepreneur of the Year for Saudi Arabia. Leveraging on her family’s background in the coffee industry, she has launched a range of Arabic Coffee Makers that have become popular throughout the Middle East. Following her post graduate education in Seattle she returned to Riyadh and and in only a short period has emerged a market leader. For a region rich in culture and its coffee drinking customs Yatooq is on a steady growth path.

Through working together with Alwaalan and her fast growing team we have seen the energy and passion that she brings. We are privileged to be involved with emerging brands in the Middle East and for having the opportunity to share the value of DETEKT’s platform services.

Working globally the team at DETEKT value being involved with innovative products of cultural significance. We look forward to partnering with more Middle Eastern brands and building scalable supply solutions to meet their growing demand.